Viacom

THE CHALLENGE

Nickelodeon had recently done some ground-breaking research around understanding their trend-setting market segment. Children weave through popular culture quicker than it can reinvent itself, making it a tough market to produce 

Our client wanted to better understand their youthful market more empathetically. On the ground. At school.

How do we intertwine the spirit embodied in Nickelodeon’s research team using environment, target market and nostalgia? In what ways would we allow the 

WHAT WE CURATED

Our good friends over at Yeoville Community School allowed us to undisturbingly immerse our clients into their school. We managed to inform a strategy through rich and youthful interactions.